How to collect fitness testimonials for your business on auto-pilot
As we have talked about previously, testimonials are incredibly convincing and can be used in lots of different ways to boost your career and increase the success of your fitness business. Collecting testimonials can be nerve-wracking, especially if you haven’t asked for one before. If you have the right strategy in place though, you can automate the collection process and escalate your chances of receiving a high quality, targeted testimonial. Use these tips to collect testimonials from your fitness clients on auto-pilot, whilst still being authentic to your business’ brand.
How do you on-board your fitness clients? Do you provide them with an induction pack or send them an email with a contract or information about your services? Perhaps you have a checklist that your staff use to have a guided conversation with your new customers? Whatever your current process is, you should consider mentioning testimonials up front, and explaining to your clients that you will be requesting a testimonial down the track.
By setting this expectation early in your relationship, you will increase the chances of your client providing you with a genuine testimonial – they will have had plenty of time to think about it and it won’t be a surprise.
There are loads of different programs that you can use to collect testimonials, but here at The Fitness Associates, we really like TypeForm. It is extremely easy to set up, super affordable and most importantly, can be customised to match your branding.
If you want to take your automation to the next level and automatically publish testimonials, you might want to look into a program like Ask Nicely, which incorporates an NPS (Net Promoter Score) into your testimonial request and updates your website with detailed client feedback.
When asking meaningful questions in your testimonial request, you are more likely to receive meaningful responses. Your aim is to get your client talking specifically about how you and/or your business impacted them and helped them to achieve their fitness goals. Some questions you might like to ask include:
Once you have created your testimonial request, you will need to think about how you will send it to your clients. By automating your request, you take any nerves or emotion out of the situation and ensure that you are asking at an appropriate time in your relationship. We suggest creating a programmed email to send to your clients after a certain period of you working together. You can do this through any email marketing program, but Mailchimp is a popular and affordable option. Like Typeform, Mailchimp is also completely customisable, so you can make sure that your emails are on brand.
Some clients require a little extra nudge, so set yourself a calendar reminder to follow up with your client after they have received your testimonial request. This will prompt them to provide you with a testimonial and will let them know that it is an important part of your process. You can use an automation program like IFTTT or Zapier to create a calendar reminder when you on-board your new clients. If you are feeling at all uncomfortable about prompting your client to provide a testimonial, consider asking someone else to make the call; they won’t have as much riding on the result.
Have we convinced you to automate your testimonial process? Would you consider writing a testimonial for us? Get in touch by emailing Tirrel@thefitnessassociates.com. We would love to hear from you!