How To Tailor Your Application For A Job In Fitness
Are you flicking the same, tired resume and cover letter to employers without making any changes? If you are, this post is for you. Gone are the days that it is acceptable to have one “catch-all” resume and cover letter that you use over and over as you move from one job to the next.
The fitness industry is extremely competitive. Personal trainers, fitness instructors and other fitness professionals are a dime a dozen, so how do you make your application stand out? Carefully tailor your resume and cover letter to match the job you are applying for using these tips.
- Take note of the advertisement’s text and tone
When you submit your application, you want to convince your potential employer that you are the perfect match for the job. The best way to do this is to actually match yourself to the requirements of the role. There are a few different ways to do this, but it all starts with paying close attention to what the employer is looking for.
- Look for keywords in the advertisement and make sure you include these in your resume and cover letter. This will not only make your application more appealing; it will also help if the employer is using a filtering program that auto-searches on keywords.
- Consider the tone of the advertisement. Tone can often give you an insight into an organisation’s culture, so it is important for you to get this right. Is the advertisement quite playful and fun? Or is it more serious and results focused? Make sure your application is a direct response – use similar language and formality.
- Focus on your results and achievements
Fitness is a very results oriented field and for this reason it is imperative to demonstrate that you are able to set goals and achieve outcomes, for yourself and others. When talking about your achievements, you want to be as specific as possible and tell an engaging story.
- Use the STAR method to describe your experiences and walk your potential employer through the situation, task, action and result. This needn’t be verbose; you should be able to wrap this up in a single dot point, or a couple of sentences.
- Provide your most significant achievements for each of your roles, or perhaps include a separate section in your resume where you talk about your accomplishments.
- Include a testimonial or two in your resume! We talked in depth about this in our post, Boost Your Fitness Career Using Client Testimonials (Check this post for tips ).
- Don’t be afraid to make a bold statement
Fitness is an industry where you can get away with making a bold statement in your application, as long as it is in good taste. If you aren’t sure how bold is too bold, check in with someone you trust and get their opinion before you hit submit.
- Tell your potential employer exactly why you are a perfect fit for the role they have available. Break it down for them and explain why you have what it takes. Be assertive, but not aggressive.
- Consider closing your cover letter with confidence. A statement like, “I look forward to discussing my application with you in further detail” or “I look forward to meeting with you to talk about how I can contribute to your organisation”, shows that you aren’t afraid to ask for what you want. This is especially important if you are applying for a role that has a sales element.
- Get creative and push design boundaries
Have you seen our recent post about infographic resumes in the fitness industry? ( Find out more here) Infographic resumes are one way that you can push the design boundaries, but you do need to make sure that you don’t go over the top and allow your design to overshadow the content.
- If you have the guts to design your own resume template, get started in Microsoft Word, Apple Pages or Canva ( Check out cool Canva template here ).
- If you don’t have an eye for design or you are looking for a professional, but easy fix, there are loads of pre-made, editable resume templates available on the internet for a low cost. Stand Out Shop (all the details are here) allows you to purchase 80 different resume templates, including complimentary cover letter templates and more, for a bargain price of US$25. They even have videos to show you how to edit their templates.
- Protect and promote your personal brand
Finally, remember that your resume is an extension of you and your personal brand. Make sure that you are presenting yourself professionally and authentically. Don’t try to be something you are not; the truth will come out during your interview and realistically, if a potential employer isn’t willing to accept you for who you are, do you really want to work for them?
- Don’t be afraid to let a little bit of your personality shine through in your application. If you are a good culture fit, an employer will notice these little differences.
- Keep your online presence clean and in line with how you want to present yourself to potential employers. Make sure you have your LinkedIn profile up to date and consider including a link to this in your application, so that employers can easily find out more about you. For more advice about how to update your LinkedIn profile, you might want to check out the Ridiculously Awesome LinkedIn Kit from JobJenny (Find the kit here )
Let us know if these tips help you to tailor your resume for a role in the fitness industry. Better yet, share this post on social media using the buttons below and gift your friends with some invaluable knowledge to improve their job-seeking journey.